Case Study - Healthcare at your fingertips
Quickcare is a telehealth platform that connects patients with healthcare providers in minutes, providing accessible healthcare solutions for common health concerns.
- Client
- Quickcare
- Year
- Service
- UX/UI Design, Mobile App Optimisation
Overview
Quickcare came to us with a specific challenge: while their telehealth platform was attracting users, too many patients were abandoning the appointment booking process before completion. After conducting user research, we discovered that patients found the booking process confusing and unnecessarily complex, especially on mobile devices.
Our team conducted in-depth user testing to identify the key points of friction in the patient journey. We discovered that form length, complex medical terminology, and unclear next steps were the primary causes of abandonment.
We redesigned the entire booking flow with a focus on simplicity and clarity, reducing the number of steps by 40% and implementing a progress indicator to give users clear feedback on their position in the process. We also simplified the medical questionnaire, using plain language and adding contextual help where needed.
What we did
- UX Research
- Mobile App Design
- User Testing
- Conversion Optimisation
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Project Development, UTS
- Increase in completed appointments
- 65%
- Reduction in booking steps
- 40%
- App store rating
- 4.8/5
- Increase in return users
- 52%