Case Study - Smart investing for everyone
Jaaims is an intelligent automated trading application that uses AI and machine learning to help everyday people invest smarter.
- Client
- Jaaims
- Year
- Service
- UX Optimisation, Conversion Rate Optimisation
Overview
Jaaims approached us with a clear challenge: their automated trading app had strong user interest but was experiencing significant drop-off during the onboarding process. The technology behind their platform was impressive, but users were getting lost in the complexity of setting up their investment preferences.
After a thorough analysis of their user journey, we identified several key friction points in the sign-up process. Many users were abandoning the app when faced with complex financial terminology and multiple configuration options.
We designed a streamlined onboarding experience that gradually introduced users to the platform's features, using clear language and visual cues to guide them through each step. By implementing progressive disclosure techniques, we were able to maintain the sophisticated functionality while making it more accessible to users with varying levels of investment experience.
What we did
- UX Research
- User Journey Mapping
- UI Optimisation
- A/B Testing
Tom is a really calm and well-measured guy. He has a wealth of experience and is super helpful with helping you work through challenges and problems related to product and development, and strategic and commercial opportunities.
Founder of Flohh
- Increase in conversions
- 37%
- Reduction in support tickets
- 42%
- Higher user retention
- 28%
- User satisfaction
- 4.8/5