Connecting investors with entrepreneurs

Overview

Inro approached us with a common challenge for marketplace platforms: they were struggling to create the right balance between investors and entrepreneurs, leading to mismatched expectations and low satisfaction on both sides.

As a solo founder with limited resources, Sarah needed to ensure every marketing dollar and product feature was targeted at the right audience. Our research revealed that their positioning was too broad, appealing to casual investors who weren’t ready to commit to early-stage investments.

Through extensive user interviews and market analysis, we identified a more specific investor profile that aligned better with their startup founders. We helped Inro revamp their onboarding process to better qualify investors and match them with appropriate startups, focusing on quality connections rather than quantity.

What we did

User Interviews Market Analysis Audience Segmentation Conversion Optimisation