About us - Growth through design optimisation

We help SaaS companies accelerate user activation and improve performance metrics through systematic UX optimisation and strategic growth engineering.

Almost Human was founded by Tom and Mina, two experienced professionals who recognised the gap between great design and measurable business results. We combine technical expertise with strategic marketing insight to deliver scalable solutions that grow with your business.

As founders ourselves, we understand the challenges of building and scaling digital products. Our approach bridges the gap between user experience and business outcomes, ensuring every design decision contributes to your bottom line.

SaaS companies optimised
9+
Average conversion improvement
65%
Average support ticket reduction
42%

Our approach - Data-driven design meets strategic thinking.

We combine technical expertise with strategic insight to deliver results that matter.

  • Performance-Focused. Every design decision is backed by data and optimised for measurable business outcomes.
  • Systematic Approach. We build scalable frameworks and processes that grow with your business needs.
  • Strategic Partnership. As founders ourselves, we understand the challenges you face and provide fractional leadership that drives growth.

Leadership

Tom Ulman

UX Systems Architect and Growth Engineer

Tom Ulman

UX Systems Architect and Growth Engineer with over 10 years' experience delivering scalable design and development solutions from early-stage startups to enterprise companies, including educational institutions and major ASX20 corporations. As a founder himself, Tom specialises in building systematic UX optimisation frameworks that bridge technical implementation with user-centred design. Trusted by 10+ founders, I help SaaS companies accelerate user activation, improve performance metrics, and scale their digital products through data-driven design decisions, technical integrations, automated business processes, and fractional technical leadership that drive strategic growth engineering.

Mina Westby

Marketing and Brand Strategy Leader

Mina Westby

Marketing and brand strategy leader with over 10 years' experience driving commercial results across financial services, government and tech in start-up and SMB environments. Mina specialises in building lean and effective marketing functions that scale from brand and acquisition through to retention and client experience. With a focus on performance, automation and strategic communication, she's helped businesses grow revenue, improve conversion and operate confidently in complex market conditions.

From the blog

Insights on UX optimisation, growth engineering, and systematic approaches to scaling digital products from our team of experienced strategists and developers.

Why SaaS Products Bleed Users After Sign-Up — and How to Fix It Fast

Acquiring users is hard — but keeping them? That's the real growth killer. Learn why early-stage SaaS products churn users and how to fix it with UX-led growth strategies that work.

Read more

Tell us about your project

Ready to fix your leaky funnel? Let's discuss how we can help improve your user experience and boost conversions.