Travel Without Limits
Overview We designed and implemented a LinkedIn strategy to increase reach and credibility for Travel Without Limits. The content calendar, engagement strategy, and follower development plan were tailored to an inclusive, professional audience.
Challenge Low LinkedIn engagement despite a valuable mission and offering.
What We Did
LinkedIn Growth Plan Audience & Message Alignment KPI Based Content Cadence Partnership Growth Strategy
Mina Westby transformed our presence on LinkedIn, from a bare-bones company profile to a reliable source of industry news and insights. We engaged Mina to develop a strategy that would ensure our message reached both customers and partners, bringing our broad audience along with our brand’s progress in achieving our vision: making travel accessible for people with disabilities. As we implemented her recommendations, we saw our reach rise exponentially, and our engagement has remained consistent over a period of more than two years. Mina went above and beyond, quantifying our goals and giving us the information we needed to achieve them.